National Non-Profit in Northern VA is seeking Marketing Candidates at all levels of experience well versed in B2B Marketing Programs, from development to execution
- Develop and execute comprehensive and fully-integrated marketing strategies for multiple stakeholders to increase awareness, understanding and preference
- Identify target audiences and establish benchmarks, goals, and milestones for marketing plans.
- Manage and provide overall strategic direction for organization
- Collaborate with SVP, Growth and Director, Creative and Digital on strategic direction of internal and external marketing campaigns and projects that inform and engage stakeholders
- Lead cross-functional National Conference planning team. Responsible for all marketing aspects of conference and production of opening session, awards banquet and additional plenary events
- Supervise department, fostering growth and development of staff across team/groups while consistently acknowledging individual team members’ contributions and motivating team to work together in the most efficient manner
- Analyze client input, together with background knowledge, research, etc. to participate in the development of marketing communication programs
- Identify opportunities for organization advancement, making meaningful suggestions for change and create strategy to growth team plan
- Develop short- and long-term plans and budgets for the marketing communications programs; monitor progress, assure adherence and evaluate performance
- Serve as principal media contact
- Serve as lead for Training and Strategic Marketing objective
- Perform additional duties and participate in special projects as assigned
JOB SPECIFICATIONS:
- Strong knowledge of marketing and preferably communications
- Demonstrated experience in managing a professional agency or other marketing program, including working for and with senior and executive-level federal legislative, executive branch, private sector, or nonprofit officials
- Demonstrate experience in event and/or conference planning
- Preferred experience managing communications programs and strategies
- Ability to establish and build relationships with outside resources/third-party groups, such as marketing vendors, advertising and public relations agencies, to help advance brand visibility, key messages, and program initiatives
- Preferred knowledge of major media organizations, publications, programs, trends and practices
- Advanced writing, editing, proofreading skills
- Ability to develop and manage online and print marketing communications
- Experience of marketing and advertising production processes, including developing and implementing marketing collateral and activities
- Excellent managerial skills and ability to direct through/for team members
- Excellent communications and presentation skills
- Experience working with project management systems and workflow tools to ensure projects are completed in a timely manner